Spot Bagel, based out of South San Francisco, approached me to create a logo that was whimsical, hip and fun, without losing sight of the fact that all of their artisan bagels are handcrafted with chef-developed flavors. Traditionally made by boiling each bagel in water, the old-fashioned way, their signature logo caught many eyes and got them as much attention as their tasty bagels did.
To understand the process of how I developed this logo, check out my case study of it, on the right.
